Benefits of WordPress-to-lead plugin integration
WordPress is quite the impressive and simplistic CMS. Whether you’re just a blogger or an entrepreneur with a startup looking to extend your site’s functionality, everyone can benefit from WordPress and its available plugins. You can find plugins that will allow auto updates to your Twitter accounts, your Facebook fan pages and even implement an account such as Feed Burner which automatically emails new posts to reader’s email accounts. Staying ahead of the game, Salesforce has recently released a plug-in that can add great functionality to your business’s contact form.
Even though a contact form is what people generally install into their WordPress blogs, the capabilities of WordPress-to-lead will totally knock your old contact form out of the water. You can not only gather the information, but it actually puts it into the Salesforce CRM (that works hand-in-hand with it) so you don’t have to copy and paste it yourself. In true WordPress fashion, you just need to install the plugin, activate it, and start basking in its glory.
WordPress-to-lead
The typical contact form works in such a way that the user will fill out the information- and it will then get sent to your inbox. What WordPress-to-lead can do for you, when integrated with the Salesforce CRM, is pull data right out of the contact forms- allowing you to track all interactions, sync with Yahoo!, Gmail, Outlook and many others, as well as organize all your contacts and lead information in one place. With the functionality of the plugin, you will no longer need to go through the extra step from inbox to CRM in order to keep track of your leads.
All Things CRM talks with a colleague who inspired this particular plugin. He speaks about what he finds to be a problem with the average contact form-to-email system.
“When I was researching contact form plugins for my WordPress site, I uncovered a laundry list of choices, such as cforms II, Contact Form 7, Enhanced WP Contact Form, SimpleModal Contact Form, Clean Contact, the list goes on… I installed at least 5 of them. A lot of them didn’t work, actually, it was more like I couldn’t get them to work – I’m not a WordPress developer.
But the thing that annoyed me the most is that I couldn’t keep track of all the messages coming from my website. I get so much spam, so important consulting inquiries would get buried in my inbox. I asked myself, surely there’s got to be a WordPress CRM plugin?”
It’s pretty amazing that this one plugin, combined with Salesforce, can take care of all your business leads without you lifting a finger. You won’t have to worry about losing your contact forms in spam (which happens to me all the time) and it even cuts out some time when organizing and entering customers and leads into your CRM.
If you’re curious about seeing WordPress-to-lead in action, you can watch the following video:
If you’re interested in trying this out, you can sign up for a Salesforce CRM free trial to familiarize yourself and take advantage of this great plugin.